The much-derided podcast has gone from a one-dimensional, questionable marketing channel to a multidimensional all-purpose timeless channel. In this workshop we will discuss the importance of podcasts in digital marketing since a channel(s) can drive traffic, intimately engage consumers, has a relatively low cost, does not restraint creativity, helps with branding, boosts your other channels, and can be sliced and diced as product for use on your other channels.