Understanding consumer behavior was always the key to success in analog marketing and sales across media channels in the pre-digital era. With the onslaught of electronic media, ecommerce and digital marketing, there have been changes in consumer buying behavior and engagement expectations.  This workshop will explore how these changes in consumer buying behavior will affect your approach to Smarketing and the impact on your bottom line.

Join us at this relaxed, informal, and free event for those with memory difficulties and their caregivers, offering people an opportunity to enjoy social interaction with others experiencing similar circumstances in a safe and welcoming environment.

Expect snacks, a craft, and great conversation! 

The much-derided podcast has gone from a one-dimensional, questionable marketing channel to a multidimensional all-purpose timeless channel. In this workshop we will discuss the importance of podcasts in digital marketing since a channel(s) can drive traffic, intimately engage consumers, has a relatively low cost, does not restraint creativity, helps with branding, boosts your other channels, and can be sliced and diced as product for use on your other channels.

Learn to have honest and caring conversations about common concerns when someone begins to show signs of dementia.